Snapchat for some time now has slowly but certainly been building out Lenses, its augmented reality face filter platform, both as a way to keep users hooked on taking selfies and as a way to earn money from advertisers. According to the report reaching us from our sources, Snapchat will introduce its new Shoppable AR feature which allows advertisers to display and sell products through the app’s Lenses. The new feature builds on one Snapchat first introduced almost three years past when for the first time, it allowed companies to create branded filters on its Lens platform and shortly thereafter
The post Snapchat, turning its Lenses platform into a shopping mall for brands appeared first on Da' Informative Blog.
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