Snap is expanding its developer platform to allow creators build face filters for the first time. The company is releasing 7 new templates to permit creators build digital masks into Lens Studio a platform it introduced four months ago which gave creators ability to build the AR objects that Snap refers to as “world lenses.” The templates which range in complexity include virtual baseball hats, face paint, and tools to attach 3-dimensional objects to the head of the user. Adding to the new templates is a Giphy integration. In February, Snapchat added Giphy’s library of animated GIFs into its platform,
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